How to use Social Media Marketing like big brands in 2020

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2020 has made us realise many things and one of them is how to get the most out of a situation.

When most people are discussing all the bad things happening in 2020, we would like to focus on the good things for once.

We have been working on this blog for quite a while. Ever since we started noticing how brands are using this pandemic in the best way possible, we were inspired to write this blog piece.

Keep reading and leave us your feedback in comments!

Using social media has become as regular has daily meals- you can’t live without it (well not for long). This goes for brands as well.

Let’s get straight to the point now!

 

8 ways brands are using social media differently for their business in 2020


 

Reevaluating important metrics

Marketers are watching a spread of metrics to work out what’s working and what’s not on social media.

However, if Facebook and Instagram remove their ‘Likes’ button, it may not be a way to measure the metrics anymore. This means brands should start looking for in-depth data.

Most marketers believe that sentiments, conversations and emotional connect will do good to brands in 2020 as the customers seem to be looking for it. They predict that what customers think about the brand will be more important than how many think about the brand. It is going to be ‘what’ instead of ‘how many’.

This clearly means brands would wanna figure out a way to keep the customers on their platforms for a long time.

Building personal communities

Jumping to virtual trends might not be the best idea this year forward. Instead of looking to make quick sales, brands must be looking for ways to create communities of people who share similar interests. That is a group which might last for decades.



Some brands are doing a great job by engaging with customers on social media. For instance, Zomato has been supper witty with their tweets which have driven so many customers to their platform.

Putting faux influencers out of the list

Brands, in 2020, have become more strict towards the way they are using influencers to market their products. They are putting influencers under scrutiny and only picking the ones who give genuine ROI. Everybody is trying to become an influencer in 2020 but brands are keeping a sharp eye on the real ones.

Stories are now major tools for marketing on social media

Stories are status that users can put up for a limited time period. Instagram and Facebook stories have an expiration of 24 hours whereas Youtube has longer. This new tool has taken over social media with every individual posting an average of 3 to 4 times a day. 

Stories give more freedom to post random content and generally have more impression than the posts. Brands are using interactive stories to create awareness about their products and keep the users well informed. These stories are built highly creatively to attract as many audiences as possible.

Short and long video content- a major hit!

Both short and long videos are doing great on social media. In fact, they are the only form of content that is being shared by users the most. This format works best on Instagram as it has become a hub for users who browse mindlessly.

After removal of TikTok from India, Instagram introduced Reels as its substitute and the algorithm are already grabbing more audience to this new feature.

A more direct approach through social media ads

There are permanent reasons why brands are focusing on investing in social media advertisements. One of the reasons is that consumers are getting more comfortable with online shopping (redirecting from ads on social media ads, websites, blogs etc.) and choose to buy online instead of going to brick and mortar.

Ads are becoming more and more creative which leads to customers not only buying the product/service but also looking for more in the future. This conversion encourages brands to put in more creativity.


Content revolves around users


Brands are making sure that what they publish is being loved by their audience. Most brands do not have instagrammable products or are a service-based company. So they publish content that is still in the niche market but not exactly what they do. The best example?


👉 Nike

👉 Adidas

👉 Zomato


These brands tell a story, entertain users with their content and focus on making an impact instead of just selling their products. 

Select the right platform for your business

Like we said in our Social Media Marketing Short Guide, not all platforms are built for your business. A common mistake that most brands make is that they think some platforms would die down and others will rise. Shockingly, that isn’t what’s happening. All the platforms are equally thriving and that makes the work of brands ever harder.

For instance, LinkedIn has seen tremendous growth for B2B marketers while Pinterest in consumer brands. And Snapchat saw an increase in daily active users and other platforms in something else.

The point is, brands aren’t missing out on any opportunities. They are focusing on platforms that bring them the highest ROI and that's what you should be doing too.


 Share your views in the comment section and stay tuned for the next DigiLivingZone Blog!

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